1989 Edwin Faeh begins to introduce products such as Carhartt to Europe. 1992 The rise of Carhartt’s street credibility happens when it is adopted by rappers and graffiti writers. 1994 Work in Progress (WIP) is established by Edwin Faeh to become the exclusive distributor of Carhartt in Europe. 1995 Mathieu Kassovitz’s “La Haine” be- comes one of the first movies to feature Carhartt. 1996 Work In Progress acquires the license to manufacture Carhartt products outside of the USA. 1997 First Carhartt WIP store opens in London. 1997 Carhartt WIP launches its own skate and BMX teams. 1999 Evan Hecox style becomes synonymous with Carhartt WIP campaigns of the era. 2000 Carhartt WIP drops its first women’s collection. 2000 Combination Records is established by Edwin Faeh, Oliver Drewes, and Philipp Maiburg for Carhartt WIP as an open platform for new electronic music. 2003 The first issue of Rugged Magazine, a publication by Carhartt WIP. 2007 “Dirt Ollies: A Skateboard Trip to Mongolia” by Alexander Basile, Pontus Alv and Bertrand Trichet is released. 2008 Carhartt WIP Radio is launched. 2010 Carhartt WIP begins to work on special projects with like-minded brands such as A.P.C., Converse, Fragment Design, Junya Watanabe, Nike, Patta, Vans, Vestax, and Vetements. 2011 Carhartt WIP opens a store in New York City. 2014 Carhartt WIP celebrates its 25th anniversary. 2016 “The Carhartt WIP Archives” book is released. 2017 Carhartt WIP becomes member of the Better Cotton Initiative (BCI) and commits to source more sustainable cotton. 2017 Carhartt WIP collaborates with Underground Resistance. 2018 Carhartt WIP pays tribute to Trojan with a special capsule collection. 2019 Carhartt WIP introduces organic cotton in its collections.
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